Rumah Raya (PT Chandra Anugrah Abadi)

At Rumah Raya, our mission is close to our hearts: to empower 1 million moms across Indonesia. Why moms? Because moms are the heart of every family. They are the ones who work tirelessly to provide, to care, and to bring their families together.

We’ve met so many incredible moms, and their stories inspire us every day. One story that touched us deeply is Mommy Z’s. She was our very first affiliator. Even though she works for the government, she still makes time to livestream three times a day—once before work, once after, and once before bed. When we asked her if it was hard, she said something we’ll never forget:

“No, I love this job. It gives me purpose every day. I feel lucky to be part of your journey. I love sharing beautiful home products with other moms, and at the same time, I can earn money to support my family and myself.”

Her words became a reminder of why we do what we do. For some moms, their dream is simple—being able to pay for their children’s education or making sure their kids are healthy. For others, it’s building a home where their family can feel safe and comfortable.

Whatever their dreams may be, we are here to help them achieve them. We want to give moms the tools they need—financially and emotionally—to reach their goals and create a better life for their families.

This is more than a mission; it’s a promise. And we invite you to be part of it.